- advertising folder
- рекл. рекламная брошюра, рекламный проспект (небольшая книжечка с рекламным материалом)See:
Англо-русский экономический словарь.
Англо-русский экономический словарь.
Advertising folder — Проспект, рекламная брошюра (несшитая) … Краткий толковый словарь по полиграфии
Ad-Rem-Verfahren — Advertising Registration Measurement; Methode der Werbemittelanalyse, bei der die Testpersonen eine Mappe mit Anzeigen durchsehen, von denen der größte Teil Kontrollanzeigen sind. Danach müssen Kärtchen mit Produktmarken nach „gesehen“, „weiß… … Lexikon der Economics
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